Billing Intelligence
Stripe Churn Analytics — Turn Billing Data into Revenue Intelligence
Stripe tells you when customers churn. Revenue Navigator tells you which accounts are heading there — weeks before the cancellation event, while there's still time to act.
The problem
Churn data arrives after the decision has already been made
By the time Stripe records a cancellation or downgrade, the customer's decision is final. The signals that predicted it — reduced engagement, stakeholder turnover, declining product usage — were visible weeks earlier in your CRM and billing data. Most teams don't have the tooling to connect those signals at scale. So churn gets explained in retrospect, not prevented.
Revenue Navigator
Connect Stripe signals to CRM activity for early churn detection
Revenue Navigator integrates with Stripe and your CRM to build a continuous account health model. It combines billing indicators — subscription changes, payment patterns, plan tier movement — with CRM signals like engagement frequency and stakeholder coverage. The result is an account risk score that updates daily and surfaces churn risk while it can still be addressed, not after it's confirmed.
Capabilities
What you get out of the box
Churn risk scoring
Every active account is scored for churn risk using a combination of Stripe billing signals and CRM engagement patterns — updated daily, not monthly.
Expansion and contraction signals
Track which accounts are on an upgrade trajectory and which are quietly reducing their footprint — before either shows up as a Stripe event.
Renewal risk flags
Revenue Navigator surfaces accounts approaching renewal with low engagement scores — giving CS and sales time to re-engage before the conversation becomes a save.
Revenue waterfall analysis
See new ARR, expansion, contraction, and churn in one view — and understand which cohorts are driving revenue health versus dragging it down.
Cohort churn rate benchmarking
Compare churn rates across acquisition cohorts, pricing tiers, segments, and verticals to identify where retention is strongest and where it's structurally weak.
Customer health scoring
A composite health score per account combining billing tenure, plan trajectory, engagement frequency, and stakeholder stability — visible to both sales and CS.
Who it's for
Built for every revenue stakeholder
Customer Success leaders
Stop reacting to churn. Know which accounts are at risk 30–60 days in advance and prioritise your team's time on the accounts that matter most.
Revenue Operations
Connect Stripe and CRM data into a single account health view and give sales and CS the same signals — not two separate dashboards.
Finance & CFO
Model net revenue retention with confidence. See contraction and churn risk in your current book of business before it hits your ARR numbers.
FAQ
Common questions
Can Revenue Navigator connect to Stripe?
Yes. Revenue Navigator reads Stripe billing data — subscription status, MRR changes, upgrade and downgrade events — and combines it with CRM activity signals to build a complete picture of account health.
What churn signals does Revenue Navigator surface from Stripe?
Revenue Navigator uses Stripe billing patterns — payment failures, plan downgrades, usage drops, and renewal timing — combined with CRM engagement signals like reduced contact frequency to identify accounts at elevated churn risk.
Does Revenue Navigator replace our CS platform?
No. Revenue Navigator is a revenue intelligence layer that works alongside your CS platform. It adds a revenue-focused view of account risk that connects billing data to CRM pipeline.
How far in advance can Revenue Navigator flag churn risk?
Most churn risk signals appear 30–60 days before a cancellation event in billing. Revenue Navigator surfaces these patterns as they develop so teams have time to intervene.
See Revenue Navigator in action
Book a 30-minute demo and we'll show you how Revenue Navigator works with your existing CRM data.